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  • HARRY NIMA-ZEGARRA

Unlocking Your Potential: Embrace "Who, Not How" As A Doctor


Imagine you're faced with a challenging task, a daunting goal that stretches your limits. Your initial instinct might be to dive headfirst into the details, grappling with the complexities and nuances all on your own. After all, who knows your goals better than you? Well, that's where "The Who, Not the How" steps in with its groundbreaking perspective that could redefine how you approach success. Buckle up, as we unravel this exciting concept, breaking down how it can turbocharge even the busiest of doctors and the most driven entrepreneurs.


In their compelling book, "The Who, Not the How", Dan Sullivan and Dr. Benjamin Hardy propose a revolutionary concept that takes a fresh perspective on achieving success. Instead of being solely preoccupied with the 'how' – the nuts and bolts of every task – they urge us to focus on the 'who': the people, collaborators, and resources that can help us reach our goals. It's like assembling a dream team that fills in the gaps of your expertise and propels you forward, faster and smarter.



In their compelling book, "The Who, Not the How", Dan Sullivan and Dr. Benjamin Hardy propose a revolutionary concept that takes a fresh perspective on achieving success. Instead of being solely preoccupied with the 'how' – the nuts and bolts of every task – they urge us to focus on the 'who': the people, collaborators, and resources that can help us reach our goals.


Shifting from "How" to "Who"


At the heart of "The Who, Not the How" lies a simple yet transformative shift in mindset. Instead of obsessing over how to tackle every aspect of your goal, direct your focus towards finding the right "who" – the individuals, collaborators, and resources that can bring their unique skills and talents to your table. Why? Because thinking 'how' limits you to your own expertise, leaving no room for new perspectives or tapping into others' strengths. Worse, you might find yourself stuck in tasks you neither enjoy nor excel at, leading to frustration, procrastination, and less-than-stellar results.


However, when you think 'who,' a world of possibilities opens up! You can harness the creativity, talents, and passions of others to drive you towards your vision. By delegating tasks that aren't your forte, you free up time and energy to dive into what you love and excel at, resulting in not just growth, but exponential growth.



The Journey Unveiled in Four Steps


1. Crystal Clear Vision: Imagine you're a doctor and you are an expert in an specific medical field and wish to write a book about it. Before you even start, you need a clear, vivid vision of what you want to achieve. This becomes a magnet that attracts the right 'whos' who align with your purpose.


2. Broadcast Your Vision: Like a beacon in the night, share your vision with the world. Whether you're an entrepreneur with a startup idea or a doctor with a medical discovery, let people know what you're aiming for and why it matters. This not only draws in those who resonate with your vision but also those who bring the skills and resources you lack.


3. Ask "Who Can Help Me?": Get curious. Explore. Identify the 'whos' who could be the missing pieces in your puzzle. This isn't just about seeking help; it's about investing in others, entrusting them, and empowering them to shine.


4. Empower Your "Whos": Your 'whos' are like seeds. Nurture them, provide direction, and support them to flourish. Whether you're an entrepreneur or a doctor, when you have a team that thrives, you unleash unparalleled potential.



Liberating the Four Types of Freedom


Picture this: doctors are sometimes so engaged in patient care that they are not experts in administrative tasks. Entrepreneurs face similar challenges, from marketing to finance, etc. This is the reality painted by the 'Who, Not How' philosophy, unlocking four types of freedom:


1. Freedom of Time: Redirect your efforts from the mundane and tedious, dedicating more hours to what you love. Imagine a doctor with more quality time for patients, or an entrepreneur focusing on innovation instead of paperwork.


2. Freedom of Money: Collaborating with 'whos' creates more value, leading to increased income and wealth. Entrepreneurs and doctors alike can amplify their earnings by leveraging the skills of others (better use of resources in private practice for example).


3. Freedom of Relationships: As you build teams and collaborate, you're not just achieving goals – you're creating meaningful connections. This is as true for doctors in healthcare networks as it is for entrepreneurs in business partnerships (I experience this every single day when I do multidisciplinary rounds in the ICU).


4. Freedom of Purpose: Imagine a doctor not just treating patients but pioneering medical research alongside a team. Similarly, entrepreneurs can follow their passions and make impactful contributions with a network of 'whos.'



A Glimpse into the Doctor's Dilemma; Example 1:


Consider a doctor who is an expert in Pulmonary Hypertension for example, and he wants to write a book about it. He has two options:


1. The Lone Ranger Approach: He decides to write a book or publication on his own. Hours are spent researching, writing, editing, publishing, and marketing. Along the way, he struggles with the technicalities of writing and the business side of publishing. The result is a mediocre book and a diluted focus on their core strengths.


2. The Collaborative Trailblazer Approach: Alternatively, he opts for the 'who' mindset. He hires a ghostwriter, an editor, a publisher, and a marketer – experts in their respective fields. This delegation not only yields a high-quality book but also allows the doctor to focus on what he does best: attending to patients and advancing medical care.


Example 2: You want to start a podcast about health and wellness. Instead of trying to figure out how to record, edit, upload, and market your podcast, you find the right whos to help you. You hire a podcast producer who can handle the technical aspects of creating and distributing your podcast. You hire a podcast manager who can help you find guests, schedule interviews, and manage your social media. You hire a podcast coach who can help you improve your skills and confidence as a host. You focus on delivering valuable and engaging content to your listeners, while your whos take care of the rest.



Final Thoughts


"The Who, Not the How" doesn't just provide a fresh perspective; it offers a new way of life, a paradigm shift that can elevate both doctors and entrepreneurs. By embracing collaboration, you're not only redefining success but also shaping a reality where your limitations aren't barriers, but stepping stones towards exponential growth. So, as you navigate the labyrinth of your goals, remember that sometimes, it's not about 'how' but about the 'who' that leads you to triumph.

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